Halal food tourism satisfying growing taste for local cuisines among Muslim travelers
Photo: ASWAN, EGYPT, FEBRUARY 7, 2016: Local man and tourist having traditional Egyptian/Nubian lunch / Paul Prescott / Shutterstock.com
Food is becoming an important part of the travel experience in the mainstream travel industry, in particular among tourists from the top two source markets, China and the U.S. Muslims are also a key customer segment increasingly seeking unique, halal culinary experiences. With the emergence of several players, including Frying Pan Adventures and Nur & Duha Travels, what opportunities are there for new service providers to address the Muslim demand for culinary travel?
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Reem El Shafaki, Senior Associate, DinarStandard