Halal industry roundup: Malaysia, Indonesia agree on mutual recognition of halal certifications
Here's a roundup of key developments across the halal industry ecosystem during April
Editor's note: Two Southeast Asian giants have agreed on the mutual acceptance of halal certifications, that is expected to bring wide-ranging benefits to the halal industry ecosystem.
Meanwhile, Japanese firms are targeting lucrative Muslim markets for meat exports to bolster trade.
Company News
Japan
Kumamoto firm delivers halal Japanese beef in Muslim countries
Sugimoto-Honten Co., a Wagyu beef producer, is rapidly expanding its exports to the Islamic world and is being recognized by the Ministry of Agriculture, Forestry and Fisheries as a "flagship producer and exporter" for other Japanese businesses.
The company, which began exporting Kurohana Wagyu beef in 2021, has seen exports top one billion yen in three years. (Asahi)
Malaysia
Tim Hortons Malaysia receives nation-wide halal certification
Tim Hortons Malaysia has received halal certification from JAKIM for all its outlets, including its flagship store at Sunway Pyramid and other locations.
To celebrate, the brand has launched a special selection of drinks made with 100% Arabica coffee. Tim Hortons plans to expand in Malaysia with an outlet each at AEON Shah Alam and Sunway Putra Mall. (QSR Media)
Trade Developments
Philippines / Malaysia
DTI urges Malaysia’s JAKIM to establish halal certification in Philippines
DTI Secretary Ma. Cristina Roque is urging Malaysia's halal authority, JAKIM, to establish a world-class halal certifying body in the Philippines to boost the domestic halal industry and align it with international standards.
Roque met with Malaysian representatives to discuss this, highlighting the potential for new opportunities for Filipino products overseas and seeking assistance in marketing them globally. (PNA)
Türkiye
Turkish companies invited to explore opportunities at MIHAS 2025
MATRADE will host the 21st Malaysia International Halal Showcase (MIHAS), the world’s largest halal trade show, from September 17-20, 2025, in Kuala Lumpur.
MATRADE Istanbul invites Turkish buyers to participate in the International Sourcing Programme (INSP) at MIHAS, which in 2024 facilitated significant connections and generated RM 2.52 billion in potential sourcing value. (Halal Focus)
Thailand / Malaysia
Thailand seeks to strengthen halal cooperation with Malaysia
Thailand is studying Malaysia's halal market as part of its strategy to boost future food exports, focusing on building a regional roadmap to ensure trade resilience within the ASEAN framework.
Thailand sees potential in integrating Malaysia's established halal certification ecosystem with its own raw material resources to produce more "future food" that is sustainable, health-focused, and designed for new generations. (Vietnam+)
Pakistan / Malaysia
Pakistan to secure $200m halal meat export deal
Pakistan is in advanced talks with Malaysia to secure a $200 million halal meat export deal over the next five years.
The deal would boost Pakistan's agricultural and trade sectors, and strengthen economic cooperation between the two nations. (Mettis Global)
Regulatory
Malaysia / Indonesia
Malaysia, Indonesia agree on mutual recognition of halal certifications
Malaysia and Indonesia have agreed to allow the use of Malaysia's JAKIM halal logo for products exported to Indonesia without requiring a separate procedure.
Malaysia will also recognize Indonesia's halal certification for products exported to Malaysia.
This agreement was endorsed by Indonesia's religious affairs minister and is seen as a significant development by industry players. (FMT)
UPCOMING EVENTS :
- Russia Halal Expo – Russia – May 14-16
- Halal Expo Canada 2025 – Canada – May 27-28, 2025
- Halal in Travel Global Summit 2025 – Singapore – May 27-29
- Saudi International Halal Expo – Saudi Arabia – Nov 11-13
- Halal Trade Expo – UAE – Nov 17-19
- Türkiye Halal Expo – Türkiye – Nov 26-29