Photo: TORONTO, CANADA - MAY 07, 2014: Different types of vitamins and supplements on shelves in a pharmacy / Niloo / Shutterstock.com
The global nutraceuticals market was an estimated $187 billion in 2015. With a clear demand for halal-certified nutraceutical products, several mainstream players, such as Abbot Nutrition and Nestlé , have obtained halal certification for their products, and new players focused on the Muslim market, such as Noor Vitamins and HalalVital, are also entering the market. What are the opportunities for new entrants in the global halal nutraceutical market?
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Haroon Latif, Director of Strategic Insights, DinarStandard