Halal online travel platforms bullish on growth as big names continue to underserve the segment
The online Muslim-friendly or halal travel booking segment continues to be underserved by scaled-up competitors, leaving three well-known OTAs in the sector optimistic about their own prospects. However, they believe that one day, a big OTA such as booking.com is bound to arrive.
In the United Kingdom, HalalBooking’s hopes of becoming a unicorn have still not been dashed even though it has only met just 5.2% of its valuation goal.
The start-up announced in 2015 that it intended to be worth $1 billion by 2018. But a small funding round last year has put its valuation at $52 million.
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