HalalBooking, Turkey and the Caribbean: Muslim-friendly tourism moving past the pandemic
The travel industry is among the hardest hit by COVID-19 but Muslim-friendly travel bookings are on the rise again, Turkey is showing signs of recovery, and the Caribbean is making a compelling case to woo the Muslim tourist.
UK-based online travel agent (OTA) HalalBooking was used to seeing double-digit growth annually, until this year. The demand for travel returned once COVID-19 lockdowns were lifted, according to its chief marketing officer.
“[F]rom March till June, there was zero sales because of the lockdown situation. Then we had a very fast recovery. We saw more than 100% growth rate in August, 120% in September, and 100% in October,” said Ufuk Secgin, speaking at the World Halal Summit, which took place online and in Istanbul last week.
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