Islamic Lifestyle

Have modest sportswear companies profited from the Rio Olympics?


Photo: 100 meter sprinter Kariman Abuljadayel (KSA) of Saudi Arabia prepares for her event. REUTERS/Gonzalo Fuentes

There has been unprecedented mainstream media attention on Muslim female Olympians competing in modest sportswear. Has this translated into a boom in sales for the suppliers?

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tags:

Modest sportswear
Modest swimwear
Olympics
Rio 2016
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ZUZANITA ZAKARIA