Hero to invest $5m in its Egypt jam factory by 2020 end: General Manager

Published 27 Jul,2020 via Daily News Egypt - Hero, the Swiss international consumer food manufacturer, will inject investments of over $5m into its jam factory in Egypt by the end of the year. The company’s jam factory has been enlarged and upgraded over several stages with total investments of over $70m since acquisition. It is currently operating as one of the biggest jam factories in the Middle East and Africa (MEA) region.

Cluster General Manager at Hero Middle East & Africa, Mahmoud Bazan, told Daily News Egypt that Hero also has a cooperation plan with the ministries of finance, and trade and industry to invest further EGP 129m over the next 3 years.

He continued, “We will continue investing in our factory in Qaliubiya, which currently has 11 production lines with a capacity of 50,000 tonnes, because we believe in Egypt’s future as a market leader in the jam and baby food. The MEA region has been seen as a growth engine for the Hero Group in the last five years. We are also holding a strong position in the formula milk in Egypt and Iraq. Moreover, we recently launched Hero baby milk formula in Saudi Arabia.”