How do Millennials engage with sectors in the Islamic economy?
Did you know that Islamic finance and modest fashion are the top two sectors that Muslim Millennials worldwide would like to interact and engage with? Or that the top keywords and hashtags used by Millennials in 2016 include “hijab”, #Halal, #Projekstg and #Bilal?
These were some of the findings of the Millennial Consumer Insights in Thomson Reuters’ “Global Islamic Economy Report 2016/17”. The report used three weeks’ worth of Facebook data—a total of 452,600 interactions—for an in-depth analysis of social media.
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Seban Scaria