How homegrown brand TudungPeople is taking Malaysian modest fashion global
Malaysia’s TudungPeople is taking its modest fashion proposition beyond the hijab aisle, targeting international consumers with products designed for sport, travel, work and everyday life.
The Malaysian brand has expanded from a small local label into a business with more than 120 employees, and a major presence in Malaysia, Singapore and Brunei, with distributions across Southeast Asia, North America and Europe.
Speaking to Salaam Gateway on the sidelines of the MIHAS 2026 event, co-founder and COO Dr. Fazly Azry discussed the company’s global plans to cater to growing consumer needs beyond the hijab.
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