How to build a luxury halal travel brand by listening to your guests

Luxury travel is on the rise. According to Bain & Company’s “Luxury Goods Worldwide Market Study Fall-Winter 2014”, the global luxury hospitality market was worth 150 billion euros ($160 billion) in 2014. A halal luxury brand is a new concept and might sound like an oxymoron to some, but companies targeting luxury seeking Muslim travellers are seeing lucrative results. How do you build a luxury halal travel brand and what are the top considerations when accommodating the needs of Muslim guests?