How to put together an Islamic modest fashion collection
Design, styling, merchandising, and product development—three fashion experts talk about modest fashion design and the process involved in launching a line that will fly off the shelves.
In 1999, when Cindy van den Bremen first started working on what would become the Netherlands-based sports hijab brand Capsters, the research alone took her half a year. “I visited [hijabi Muslim girls who played sports] in their communities and started working on the design,” she said at the Global Islamic Economy Summit 2015. “I called my users to give feedback to improve.”
The nascent online business, which was launched in 2001, first relied on emails to take orders and get valuable feedback from users. “I am a co-designer,” van den Bremen says. “I have to design with the people, so [the] Internet is the co-design tool. I’d pose questions. We sent out cards for feedback.”
Free, in under 30 seconds
Join thousands of professionals reading Salaam Gateway — the Global Islamic Economy Gateway.
Already a member? Sign in
- 5 free articles every month
- Weekly Islamic-economy newsletter
- Save articles to read later
Shalini Seth