Increasingly internet savvy youth to drive ‘exponential’ growth of Islamic fashion e-commerce – HijUP.com founder
Indonesia’s HijUP.com is the country’s first B2C Islamic fashion e-commerce business whose organic growth and success since 2011 finally attracted the attention of international investors in early 2015 when it won its first round of seed funding of an undisclosed amount from 500 Startups, Fenox and Skystar Capital.
Shortly after in July 2015 the company announced a second round of seven-figure seed funding from investors including the returning Fenox and 500 Startups, and Indonesia’s largest media group Emtek.
The company now has more than 200 local designers on board and competes in Indonesia with Hijabenka and Saqina. HijUP.com founder Diajeng Lestari answers Salaam Gateway’s questions.
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