Indonesia appoints marketing guru Philip Kotler as tourism ambassador
Marketing guru Philip Kotler has been appointed 'Wonderful Indonesia Ambassador', reports Indonesian news agency Antara.
Kotler is professor of International Marketing at the Kellogg School of Management. He is the author of 57 books, according to his profile on the school's website, and his textbooks on marketing are used in business schools around the world.
He also runs the Kotler Marketing Group that lists global companies such as Abbott Labs, American Express, ExxonMobil, IBM, McDonald's, and Pfizer as clients.
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