Indonesian halal poultry producer Sierad using blockchain to gain consumer trust and global competitiveness
JAKARTA – One of Indonesia’s largest integrated poultry companies, PT Sierad Produce Tbk, is adopting blockchain technology to increase customer trust and improve its competitiveness in the global market, Dicky Saelan, Managing Director of PT Belfoods Indonesia, a company under Sierad Produce, told Salaam Gateway.
Sierad Produce will use blockchain from agritech start-up HARA Token that last year worked with the central bank to launch the INFRATANI program that digitizes agricultural data to allow farmers, processors and buyers to trace information throughout the halal value chain.
Sierad Produce, which is listed on the Jakarta Stock Exchange, sees a big growth potential in Indonesia, where broiler chicken consumption is only 5 kilograms per capita, compared to neighboring countries such as Malaysia where it is 40 kilograms per capita. Almost every Indonesian eats chicken, compared to other protein sources such as beef, which is considered a holy animal in some religions, and pork that is shunned by Muslims.
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