Indonesian modest fashion e-commerce leader Hijup to launch in UK ‘in next ten days’ post-Haute Elan acquisition
Photo: HijUP collection in 2015. Courtesy HijUP.com
LONDON - Jakarta-based modest fashion e-commerce website Hijup will launch in the United Kingdom within the next ten days, its new UK partner Haute Elan told Salaam Gateway following the announcement yesterday that the Indonesian brand’s owner, Aidijuma Colors Group, had acquired a majority stake in the London-based e-retailer.
Haute Elan founder and CEO, Romanna Bint-Abubaker, told Salaam Gateway the Haute Elan brand will be dropped.
“[The launch of Hijup will take place] probably in the next week or so; we are finalising all the details and the technical teams now. So, within the next seven to ten days you will see the Haute Elan brand dropped as the main brand and moved to Hijup and you will start to see all the Hijup products on the platform [available in the UK within that timeline],” said Bint-Abubaker on the sidelines of London Modest Fashion Week, which Haute Elan organises.
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Rachel McArthur