Industry jargon and technical terminology: No such thing as a ‘halal hotel’ in Malaysia – Islamic Tourism Centre head
Photo: PNB Perdana Hotel & Suites on the Park in Kuala Lumpur
KUALA LUMPUR - A hotel in Kuala Lumpur has been riding a wave of headlines calling it the first “halal hotel” in the country but technically speaking there is no such thing as a “halal hotel” in Malaysia, the director of Malaysia’s Islamic Tourism Centre (ITC) Zulkifly Said told Salaam Gateway.
PNB Perdana on the Park Hotel and Suites was called a “halal hotel” by CNN Money in April this year and since then it has been capitalizing on the media attention raised by the article and video — which has also been syndicated in local press — with no clear refutation of the accuracy of those terms. It has gone so far as to use it as marketing material on its own social media platforms.
In a phone interview with Salaam Gateway, the general manager of PNB Perdana, Ismail Hisham Ahmad Zambri, did little to clarify how the hotel is using the term “halal hotel” and how the press might have mischaracterized it.
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Samantha Cheh