INTERVIEW-Audiences want more travel and children’s programmes - Alchemiya Founder
Alchemiya has been dubbed the “Muslim Netflix”, both being subscription video on demand platforms but with the former focused on content about Islam and Muslims. The founder of Alchemiya, Navid Akhtar, tells Salaam Gateway which types of content appeals to different Muslim and non-Muslim audiences, and reveals plans for a new Alchemiya-Waqf.
Salaam Gateway: What is Alchemiya and how did it get its name?
Navid Akhtar: Alchemiya is a ‘SVOD’ (subscription video on demand) platform, very similar to Netflix in that it offers high quality films and documentaries aimed at an educated global audience of ABC1 Muslims. The site is accessible globally online, and offers a 7-day free trial, which gives you access to over 50 titles. Subjects include art, culture, travel, history, biography, spirituality and very soon we will be adding children’s programmes and more lifestyle content such as food and fashion.
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