INTERVIEW-Founder of UK’s Amaliah talks modest fashion
Photo: Sisters Selina Bakkar and Nafisa Bakkar, the founders of UK-based modest fashion platform Amaliah / Courtesy Amaliah
Every week there seems to be a hot new website geared towards Muslims. With so many fashion bloggers and retailers finally catering to the modesty market, it would help if there was someone to curate it. And now there is: Amaliah, a one-stop shopping destination for fashion-conscious Muslim women.
Created by 23-year-old Nafisa Bakkar, who works with her sister, Selina, Amaliah uses a worldwide cast of bloggers, pulling in fashion from retailers as varied as Asos, Topshop and boohoo.com, and the site is easy to manouevre.
We chatted (via email) with Nafisa about the site, her ambitions and what lies in the fashion future.
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Amina Akhtar