Photo: Haloodies booth at Muslim Lifestyle Show in London, May 2016 / Instagram / @Haloodies
The market for halal foods in the UK is expanding rapidly to cater to rising demand and changing consumer preferences. Just in time for Ramadan, last month Haloodies launched the country's first selection of pre-packaged sliced and cooked chicken, marking the onset of what its co-founder Imran Kauser (the other co-founder is Noman Khawaja) predicts will be the growth of 'value-added halal food products' in the UK.
Just a few years ago, the availability of halal foods in the UK was limited to small butcher and kebab shops. The breadth of options, too, was limited: it simply wasn’t possible to buy premium cuts, such as fillet steak or pre-packaged delicacies.
But month by month this is changing: British innovators such as meat seller Haloodies (a portmanteau of ‘halal’ and ‘foodies’) and ieat foods, a provider of halal ready meals to supermarkets, are pushing for change in this expanding market.
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Alicia Buller