Islamic Lifestyle

INTERVIEW-Haute Elan reveals new growth strategy to manufacture, acquire start-ups


Photo: Haute Elan founder and CEO Romanna Bint-Abubaker

Fresh from hosting London Modest Fashion Week in February, Romanna Bint-Abubaker, founder and CEO of Haute Elan, tells Salaam Gateway in an exclusive interview that she has expanded her business strategy to include acquisitions and manufacturing.

London-based modest fashion e-tailer Haute Elan has been wooing investors since it set up shop in 2013. Last July it received $1 million in seed funding from a Singapore investor and it’s currently closing what it calls a ‘Seed+ Round’ of $2 million.

Abubaker, a former investment banker and lawyer, compares her business model to that of French luxury giant LVMH, which brings brands from across the world under its corporate umbrella.

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tags:

E-commerce
e-tailer
LMFW
London Modest Fashion Week
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Shalini Seth, White Paper Media