INTERVIEW-Malaysia’s MATRADE CEO on developing SMEs to meet rising global demand for halal
Malaysia’s small- and medium-sized enterprises will face serious challenges if they continue to slack in research and development and fail to leverage information and communication technology (ICT) to establish their businesses in the global halal market, says Malaysia External Trade Development Corporation (MATRADE) CEO Dato’ Dzulkifli Mahmud.
In an email interview with Salaam Gateway, Mahmud stressed that with the lack of emphasis in R&D, local SMEs are not competitive enough to meet the global halal demand for quality and new ranges of products and services.
“R&D findings will assist in formulation of fatwas and support traceability and quality control within the industry, identifying alternative ingredients, product development and commercialization of halal products and services,” he said.
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Zurinna Raja Adam