Is Virtual Reality the next big marketing tool for Muslim-friendly tourism?
Photo credit: E3; The Electronic Entertainment Expo at the Los Angeles Convention Center, June 16, 2015, Los Angeles, California: A group experience virtual reality at the Oculus booth at E3 / Lauren Elisabeth / Shutterstock.com
With devices like the Oculus Rift, PlayStation VR and HTC Vive on the horizon, travel companies such as STA Travel, Thomas Cook and Marriott are looking to the new advances in virtual reality to boost their sales. How can services targeting the Muslim consumer take advantage of this emerging trend?
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Reem El Shafaki, Senior Associate, DinarStandard