Islamic modest fashion gaining share in Malaysia’s $5 billion clothing market
Photo: KUALA LUMPUR, MALAYSIA - MARCH 30, 2012: A model displays creation by OMA during AMAED Kraf fashion show at National Craft Complex / Dboystudio / Shutterstock.com
Malaysia’s retail clothing market was estimated at $5 billion in 2015, with 75 percent of shoppers purchasing both online and offline. Islamic modest fashion represents a sizeable market for Malaysia’s Muslims, who represent 61 percent of the total population. With an increasing focus on Islamic modest clothing, what are the opportunities for new players to enter Malaysia’s Islamic modest fashion market?
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Afia Fitriati, Senior Associate, DinarStandard