Korean halal promoter turns to Malaysian blockchain technology to boost exports
KUALA LUMPUR - A South Korean halal organisation will call on a platform developed by Malaysia’s Serunai Commerce to help promote companies in the country as they seek to export more to Muslim markets overseas.
Korea Institute of Halal Industry (KIHI), a promotion, research and testing business, on Thursday (October 31) signed an agreement with the specialist halal platform developer that will see Serunai integrate Korean manufacturers into its blockchain ledger which traces halal-certified companies around the world.
“KIHI expects to provide the Korean halal industry with opportunities to trade halal products and ingredients with global halal traders through Serunai’s platform,” said KIHI director general Dr. James Noh.
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