Local start-ups innovate in Asia’s hijab haircare market, while GCC market still largely untapped
Haircare brands are offering solutions to the heat, humidity, odour, hair loss and other challenges posed by wearing the hijab.
Dubai: Global haircare brands are recognising a gap in the Muslim market as they launch products for hijab-wearing women and include them in marketing campaigns – and the initiative is triggering start-up businesses within this under-considered segment.
L’Oréal’s Kérastase is the latest international brand to target the segment, having positioned its first anti-hair fall (loss) range Genesis to appeal to hijab-wearing women in Malaysia. Hijab wearing can promote poor hair quality, excessive pressure and traction, effectively boosting hair loss. Tightly wrapped hairstyles under the hijab may cause traction alopecia – a condition leading to hair loss where the hair is consistently pulled.
Free, in under 30 seconds
Join thousands of professionals reading Salaam Gateway — the Global Islamic Economy Gateway.
Already a member? Sign in
- 5 free articles every month
- Weekly Islamic-economy newsletter
- Save articles to read later
