Lombok ramps up efforts to tap growing halal tourism market
After winning accolades as “The World’s Best Halal Tourism Destination” and “The World’s Best Halal Honeymoon Destination” at the World Halal Travel Awards 2015 in Abu Dhabi, the island of Lombok in West Nusa Tenggara, Indonesia, is poised to further entrench its appeal as a Muslim-friendly tourism destination.
The local government predicts the awards will give a sizeable boost to tourism in West Nusa Tenggara and on Lombok in particular. Indonesia’s Tourism Minister Arief Yahya believes the local government should use the current momentum to strengthen Lombok’s image in the rest of the world.
West Nusa Tenggara Tourism Promotion Board head Lalu Muhammad says the government is aiming for 3 million tourist arrivals to the province this year, up from 2.2 million in 2015.
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Heru Nainggolan