Luxury and sophistication: Overview of Qatar’s modest fashion market
Photo credit: Heya Arabian Fashion Exhibition
There is substantial demand for modest fashion in Qatar. With the emergence and success of home-grown brands, such as Debaj and Fufi Stylist Abayas, and a push at the national level to develop the country’s fashion industry, what do modest fashion companies need to know before deciding to go to the Qatari market?
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Afia Fitriati, Senior Associate, DinarStandard