Malaysia Airlines targets regional pilgrims with new dedicated haj, umrah service
KUALA LUMPUR - Malaysia Airlines has dressed up its pilgrim service with a new identity in a bid to capture more haj and umrah passengers from neighbouring countries.
The airline claims to be the only one now to offer a full service for pilgrims after the Amal brand and logo were launched officially on Tuesday at Kuala Lumpur International Airport. Until now, the service has been operating unbranded flights under Malaysia Airlines livery.
Malaysia Aviation Group chief executive Izham Ismail said he hoped Amal would contribute significant revenues for the airline.
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