Malaysia launches ambitious platform to connect small halal businesses with the world
How does the Halal Integrated Platform (HIP) work? Imagine a train with each carriage representing all the elements of the halal chain, explained Adly Mohamed, chief commercial officer of Malaysia’s Halal Development Corporation (HDC).
The digital platform, launched in Kuala Lumpur on Thursday (Sep 9), is a major step in HDC’s strategy to encourage Malaysian small and medium enterprises to reach out to the world by giving them easier access to its services and helping them source partners and customers overseas.
Compartments devoted to ingredients production, logistics, manufacturing, financing, training and regulation will be pulled along by HDC’s locomotive, while the passengers—local Malaysian and global halal businesses—can move seats from one car to the next to access digital services on offer through the platform.
As more people get onboard, more compartments will be added, and the train will gather pace and connect hubs in the global halal network.
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