Malaysia pushing music up the charts in Islamic Economy ecosystem
Photo: GEORGETOWN, PENANG, MALAYSIA: Unidentified men playing guitar and singing on the street / Suhaimi Hassan/ Shutterstock.com
Despite the widely recognized rise of the online- and tech-savvy YUM demographic (Young Urban Muslim), a global Islamic digital entertainment provider has yet to emerge. UK-based Alchemiya is a video-on-demand platform that has been dubbed the ‘Muslim Netflix’ but other Islamic-focused entertainment sectors remain largely untapped.
In Malaysia, a new online marketplace is trying to go viral and tap into the significant demand for spiritual music that has prompted a new wave of Islamic-oriented entertainment.
Founded late last year, IslamicTunes is a self-styled halal entertainment digital content marketplace. It claims to attract 30,000 visitors per day and says it now offers about 20,000 items in music content. The site also provides digital content for video, talks, movies, and events, primarily focusing on spiritual and Islamic-oriented entertainment.
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Zurinna Raja Adam