KUALA LUMPUR - Malaysia’s ambition to make Tokyo 2020 the first “halal Olympic Games” has received a boost through a government agency-supported programme to help small and medium enterprises and micro-businesses promote their products in Japan.
The Digital Trade Halal Value Chain initiative, which saw its soft launch in Kuala Lumpur on August 15, sets out to help an anticipated eight million Muslim sports fans who will be visiting Tokyo find halal products and services.
The programme will be guided by a committee of representatives from the Malaysian public and private sectors led by the Malaysia External Trade Development Corporation (MATRADE), the national trade promotion agency under the Ministry of International Trade and Industry (MITI). The group will develop a plan to support halal exporters for next year’s sporting event.
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