Malaysia turns to soft power to open up Korean halal, Muslim-friendly market
KUALA LUMPUR - While more than 250,000 halal industry professionals have now received halal industry training in the last dozen years, hundreds more will undergo courses in South Korea through a new partnership between Malaysia’s Halal Development Corporation (HDC) and a local halal research institute.
The soft power agreement was signed in Kuala Lumpur today to promote halal production, enhance Korean hospitality services for Muslims and “establish Seoul as a Muslim-friendly city”.
HDC’s collaboration with the Korea Institute of Halal Industry (KIHI) is the latest push eastwards, despite frustrations in Japan, where its hopes to use the Tokyo Olympics as a vehicle for promoting Malaysia’s halal message were badly dashed by the pandemic.
Free, in under 30 seconds
Join thousands of professionals reading Salaam Gateway — the Global Islamic Economy Gateway.
Already a member? Sign in
- 5 free articles every month
- Weekly Islamic-economy newsletter
- Save articles to read later
