Malaysian brands cash in on rising demand for modest fashion during Ramadan and Eid
Photo: KUALA LUMPUR, MALAYSIA - 5 JUNE, 2016: A woman shopping for clothes during Ramadan at Kenanga Wholesale City, a hypermarket for clothes / Tuahlensa / Shutterstock.com
With the potential to earn up to half their annual revenue during the lucrative Ramadan and Eid season alone, Malaysian fashion companies hoping to cash in on the increasing demand for modest fashion are doing it in different ways.
KUALA LUMPUR - Fashion brands are increasingly viewing Ramadan and Eid as a lucrative season, capitalizing on the growing demand for modest clothing.
Last year, high street stores Mango and Uniqlo launched their modest clothing collections in time for Ramadan while online fashion retailer Net-a-Porter offered exclusive collections by Oscar de la Renta and Etro for its Ramadan Edit. Net-a-Porter’s senior buyer Holly Russell told Salaam Gateway last year that modest fashion is a “growing market” for the company. Net-a-Porter has continued its Ramadan Edit this year.
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Zurinna Raja Adam