Malaysian modest fashion bosses seek collaborations to win overseas
KUALA LUMPUR - “If a person has one head, two legs and a body, and they have 365 days to wear whatever they want, then what are labels so afraid of?”
Protectionism is widespread in the modest fashion industry and brands are reluctant to collaborate with each other, even after the pandemic has done so much damage, says Puteri Maizura binti Razali, founder of Malaysian fashion label Marshmallowscarf.
“Why would they want to feel that way? There’s a market of 1 billion people. No one is capable of catering for all of them by themselves. It’s big enough for everyone!” she exclaimed.
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