Malaysian plant-based pork start-up says meat alternative is not aimed at Muslims
KUALA LUMPUR - A Malaysian food start-up that has been riding a wave of publicity as it prepares to launch a plant-based alternative to pork has categorically denied it will target the Muslim market.
Phuture Meat found itself at the centre of a halal debate last month, following the publication of an article in Silicon Valley website TechCrunch about the start-up that referred to Phuture’s launch product as “halal”.
“The foodstuff is halal, a key feature for markets like Malaysia and Singapore,” the report said.
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