Malaysia’s Aidijuma acquires majority stake in UK modest fashion e-retailer Haute Elan
Aidijuma Colors Group has acquired a majority stake in UK’s Haute Elan, the Malaysia-based modest fashion company said in a statement today.
Without revealing any financial details, Aidijuma said the company moved in on Haute Elan ahead of its Indonesia-based modest fashion e-commerce site Hijup’s expansion into the UK market.
“Modest fashion is a growing trend that offers women options, choices and freedom to express themselves while being fashionable which mass-market retailers and designers are already taking notice of the market's potential so we are investing in the future by taking a stake in it now.
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