Malaysia's Mihas 2026 targets $1.23 billion in trade as halal showcase opens in Kuala Lumpur
Malaysia's annual halal trade fair opened on Wednesday under the theme "Shaping Trust, Driving Resilience," with 1,700 companies, 50,000 expected visitors and a target of $1.23 billion in transactions over four days, as the sector positions itself to capture a larger share of a global halal market projected to reach $10 trillion by 2030.
The 22nd Malaysia International Halal Showcase (Mihas 2026) began at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur on September 23, drawing exhibitors from 58 countries and visitors from 45 across 2,000 booths. The event, organised by Malaysia External Trade Development Corporation (Matrade) under the Ministry of Investment, Trade and Industry, runs through Saturday.
"I'm targeting to keep the sales to be generated from this event totalling around 5 billion ringgit," said Datuk Seri Reezal Merican Naina Merican, Matrade chairman, at the opening ceremony. "We need a bit of time because we've got to segregate it — we have 58 countries participating."
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