Malaysia’s Naelofar Hijab popping up in London next month, eyes stores in UAE, Turkey
Photo: Naelofar Hijab's Noor Neelofa Mohd Noor and Noor Nabila at the company's Eid 2016 collection runway show / Courtesy Naelofar Hijab
KUALA LUMPUR - Malaysia’s Naelofar Hijab, which made around 50 million ringgit ($12.5 million) in sales within its first year in the market last year, is on an expansion drive to open a store in United Arab Emirates and Turkey by the first quarter of 2017, its director Noor Neelofa Mohd Nor told Salaam Gateway.
By the end of September this year, the company will have its first overseas pop-up store in upmarket Chelsea in London, hosted by UK-based Haute Elan. The headscarves will also be available on Haute Elan’s e-commerce site.
With its foray into the international market, owner and operator of Naelofar Hijab, NH Prima International Sdn Bhd, hopes to grow its foreign revenues to 15 million ringgit next year, which is three times its current contribution, said Mohd Nor.
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Zurinna Raja Adam