Many untapped opportunities for halal in diversification of plant-based alternatives, say analysts
Demand for alternative meat surged during the COVID-19 pandemic, and appears set to rise in popularity, with strong potential for halal-certified products. There may also be potential through the diversification of plant-based alternatives, such as in fish substitutes made from soya, say analysts.
Plant-based meat alternatives have garnered significant media attention since the launch of the Impossible Burger in 2016. It was dismissed in some quarters as a fad that would have limited commercial appeal but sales of meat alternatives have steadily risen.
“There was a bit of a media hype around meat substitutes,” Monique Naval, a Food and Nutrition Senior Analyst at Euromonitor International in Dubai, told Salaam Gateway.
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