Marketing to Muslims: The increasing importance of digital Islamic services
09 Dec 2015
Insight
Salaam Gateway
Muslims represent a key component of the global lifestyle economy and are increasingly asserting their product and service needs online. With $6 billion spent on digital advertisi
ng to Muslims in 2014, how can advertising agencies and companies best reach these consumers digitally and what important changes are taking place in the digital Islamic landscape?
Haroon Latif, Director of Strategic Insights, DinarStandard