Measuring for size: how big is the world's modest fashion industry?
Modest fashion is more visible than ever, whether on the street, in the media, online or on the catwalk. It is also proving to be trendy, with designs popular with Muslims and non-Muslims around the world who want to be fashionable yet modest.
The State of the Global Islamic Economy 2019/20 report estimates the expenditure by Muslims on apparel and footwear to be $283 billion in 2018, up from $260 billion in the previous year.
It is difficult to size the modest fashion industry per se and this global Muslim spend is an indication of the size of the opportunity.
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