Meet Asrar Aref, Saudi Arabia’s star hijabi vlogger

Asrar Aref. Image: instagram/@asrararef
A vlogger who never shows herself on camera? The concept really shouldn’t work, but that’s exactly what Saudi YouTuber Asrar Aref did when she first burst onto the Internet five years ago. Her channels quickly attracted attention, and her main portal, Drama Queen, has just hit one million subscribers.
Now 24 years old, Asrar has made the decision to unveil her face and vlog publicly, and her audience now finally knows what she looks like. So what made her switch direction? Was privacy getting in the way of success?
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May Rostom