Islamic Lifestyle

MENA video gaming market / rising demand for values-driven and culturally-relevant content


Gaming is the fastest-growing media segment in MENA, expected to nearly triple in size in coming years — from $1.6 billion in 2014 to $4.4 billion in 2022 . Where global brands and games have captured the lion's share of the opportunity, there is a growing demand for content tailored to cultural sensibilities.

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tags:

Arabization
Gaming
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Shariq Faraz, DinarStandard Senior Associate