MENA video gaming market / rising demand for values-driven and culturally-relevant content
28 Sep 2015
Insight
Salaam Gateway
Gaming is the fastest-growing media segment in MENA, expected to nearly triple in size in coming years — from $1.6 billion in 2014 to $4.4 billion in 2022
. Where global brands and games have captured the lion's share of the opportunity, there is a growing demand for content tailored to cultural sensibilities.
Shariq Faraz, DinarStandard Senior Associate