Mid-Ramadan: In Indonesia, brands still have time to market to at-home customers - study
JAKARTA – We’re halfway through a Ramadan that for most of us has been spent in lockdown or mass social distancing. Regardless, there’s still time for brands to maximise exposure to the consumer at home, Anish Daryani, founding partner and President Director of M&C Saatchi Indonesia told Salaam Gateway.
The Indonesian office of the international advertising agency network recently released its analysis of Ramadan consumer behaviours that have changed this year due to restrictions imposed to curb the spread of COVID-19.
“Sectors such as FMCG, healthcare, telco, e-commerce have naturally gained during the COVID-19 pandemic. In contrast, travel, hospitality, hotels/restaurants/catering, retail, infrastructure, and real estate have been hit the hardest,” said Anish.
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