Modest Fashion & Art Trade Show Jakarta Mini Edition at Halal Indo 2025 by #MARKAMARIE

The Modest Fashion & Art Trade Show Jakarta Mini Edition, organized by #Markamarie in collaboration with Dyandra Promosindo and supported by the Indonesian Ministry of Industry, Ministry of Trade, and Halal Indonesia, took place in September 25-28, 2025, at ICE BSD, Tangerang, as part of Halal Indo 2025.

This event is a continuation of the annual Modest Fashion & Art Trade Show held in Istanbul alongside Halal Expo Istanbul under the patronage of President Recep Tayyip Erdogan.

The event features fashion shows, talk shows, and exhibition booths from four countries, showcasing the potential of the global modest fashion industry.

Modest fashion is the fastest-growing clothing segment, with Muslim consumer spending reaching $327 billion in 2023 and projected to reach $433 billion by 2028. 

Indonesia, a hub for modest fashion, contributed $8.86 billion in exports in 2024.

Fashion show with diverse style
The fashion show on September 25, 2025, will feature collections from eight renowned brands: AEKO (United Arab Emirates), Wiranti Kurnia, Selhaya (UK), Restu Pratiwi, Floriana by Elham, Dea Textile, White Corner (Turkiye) and Frisma Exclusive.

The showcased collections include dresses, abayas, and top-bottom sets made from high-quality materials such as sustainable fabric, linen, satin, and silk.

Each brand has its unique appeal:

• AEKO and Selhaya present elegant modern abayas. Selhaya is an award-winning luxury premium abaya brand featured in British Vogue, Vanity Fair, and Tatler. AEKO is 
owned by Adna (@kingedna_ on Instagram) with over 200,000 followers.

• Wiranti Kurnia offers wedding and party dresses favored by Indonesian celebrities and VVIPs.

• Dea Textile and Floriana by Elham highlight feminine styles with premium textiles.

• White Corner from Turkiye (with over 800.000 followers) and now has branch in Indonesia offers elegant sets for career women.

• Frisma Exclusive showcases distinctive Minang ethnic touches.

• Restu Pratiwi, who has performed in front of Turkiye’s First Lady Emine Erdogan, introduces trendy casual denim styles.

Inspirational talk show
The talk show features five speakers: Adna Al Geljiira (AEKO), Aisha Hossain (Selhaya), Wiranti Kurnia, Liha Matta (Sily The Brand), and Kneysa Sastrawijaya (White Corner).

They share insights on developing modest fashion brands, global trends, and industry opportunities.

Franka Soeria, co-founder of #MARKAMARIE, stated, “The Modest Fashion & Art Trade Show Jakarta Mini Edition serves as a bridge to our main event in Istanbul. Following the success of the November 2024 event in Istanbul, we are proud to connect international players to Indonesian modest fashion scene. 

This can open new opportunities for brands/designers, they can expand to new market and learn new things.” 

Founded in 2017 by Franka Soeria and Ismail Semin, #MARKAMARIE consistently connects the world through modest fashion and creative projects. This event embodies fashion diplomacy to advance the global modest fashion industry.

The Modest Fashion & Art Trade Show will return to Istanbul in collaboration with Halal Expo Istanbul & Discover Events on November 26-28, 2025, at the IFM Istanbul Expo Center, Turkiye.