Modest fashion brands employing increasingly sophisticated marketing strategies as market grows
Leading modest fashion companies are arming themselves with an arsenal of marketing ingenuity while keeping a close ear to the ground as content and influencer marketing hold court in a growing marketplace.
Modanisa, HijUp and Haute Hijab are among e-commerce modest fashion companies that understand their customers are not just buying products for the design and price, but also the value that the products represent. Keeping it close and personal is vital as modest fashion has a unique selling proposition as a faith-based commodity.
“Consumption is a badge of identity, they (modest fashion customers) want to buy clothing while upholding the principles of their faith,” Modanisa’s brand manager Duygu Demir told Salaam Gateway in an email. The Turkey-based company has 45,000 YouTube subscribers and more than 500,000 followers on Instagram. It also publishes glossy fashion catalogues, stocks 3,000 apparel pieces and delivers to 75 countries.
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Zuzanita Zakaria and Yosi Winosa