Modest fashion players react to The Modist closure
The coronavirus pandemic has claimed its first modest fashion victim, after luxury online retailer The Modist closed permanently on Friday (Apr 3), blaming disruption caused by the virus for its decision.
Founded in Dubai in 2017 by Ghizlan Guenez, an Algerian former private equity executive, The Modist was the first high-luxury online retailer of modest fashion.
It would stock less-revealing garments by high-end brands like Alexander McQueen, and target well-heeled customers.
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