Moslema In Style Fashion Forward rebrands as Kuala Lumpur Modest Fashion Week to attract bigger market
KUALA LUMPUR - In a sign of the growing appeal of modest fashion Malaysia’s Moslema In Style Fashion Forward has rebranded as Kuala Lumpur Modest Fashion Week to attract the wider industry beyond the Muslim women demographic, its founder Emy Yuzliza Yahya told Salaam Gateway.
After three annual Moslema In Style Fashion Forward events since 2013, Yahya was advised by the Ministry of Tourism Malaysia to hold a dedicated modest fashion event from this year.
“We rebranded the name to modest fashion instead of Muslimah to reach an even bigger audience since modest clothing is not dedicated to Muslimahs only. This is the first KLMFW, and that is not limited to just a Muslimah audience,” said Yahya.
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Zurinna Raja Adam