M&S burkinis mark arrival of modest sportswear into mainstream, say UK modest fashion companies
Photo: Screenshot from M&S
Marks & Spencer's move to bring the burkini to its UK shelves is viewed by industry leaders within the UK’s modest fashion sector as marking the arrival of modest sportswear into the mainstream retail segment.
M&S stocks two styles of the full-length swimwear. The company explains that the 49.50 pounds ($72) suit ‘covers the whole body with the exception of the face, hands and feet, without compromising on style’.
M&S has sold the three-piece sets for the past three years in Dubai and Libya but now the burkinis are available from the store’s website in the UK and at the company’s flagship store in Marble Arch, Central London.
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Alicia Buller