Mubarakdeals.com sees opportunity in online-to-offline modest fashion business model in India
Naeem Akhtar of India's Mubarakdeals.com, a modest fashion and halal e-commerce platform. Courtesy Mubarakdeals.com
Despite traditional challenges such as awareness, supply chain logistics and financing, entrepreneur Naeem Akhtar sees a hybrid market model for modest clothing succeeding in India
A substantial proportion of India’s fast-growing Muslim population of 172 million continues to rely on traditional methods when it goes shopping for clothes, especially those of the modest fashion variety. This includes visiting specific neighbourhood markets known for selling ethnic clothing or travelling to nearby cities or even out of the country to satisfy specific fashion needs.
India is still an unorganised market for modest fashion, which also poses challenges for suppliers and brands – including international ones – seeking to reach out to customers.
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Syed Ameen Kader, White Paper Media